21 Best Tourist spots & Things to Do in Ehime Prefecture | Apr 2025
Mt. Fuji, Cherry Blossom & Shiba Sakura Pvt. Day Tour
This is a Private Tour for your family, friends, couples & groups. My designed tour is full of fun and makes this Tour memorable for you.
4.83 (285 reviews)
From $500.00
Matsuyama Full-Day Private Trip with Government-Licensed Guide
This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Matsuyama! Matsuyama, with the tranquil and beautiful Seto Inland Sea to the west and the mountains to the east, boasts a pleasant climate--mild thoughout the year with little rainfall.
From $153.06
Matsuyama Half-Day Private Trip with Government-Licensed Guide
This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Matsuyama! Matsuyama, with the tranquil and beautiful Seto Inland Sea to the west and the mountains to the east, boasts a pleasant climate--mild thoughout the year with little rainfall.
From $104.36
Small-Group Walking Tour of Matsuyama and Minakuchi Brewery
Start walking from Dogo Onsen Station and visit some famous spots for good fortune. While leisurely walking, think of a memorable word you like that will be made into an original Sake label later.
From $58.44
Matsuyama Private Customizable Half Day Tour
This private and customizable tour for Matsuyama is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace.
From $153.06
Shimanami Kaido Sightseeing Tour by E-bike
Our stage is Shimanami. Shimanami is a magnificent stage where everyone can spend a wonderful time. Enjoy a healthy and wonderful view on your E-bike!
5.00 (1 reviews)
From $208.72
![[Town walk] Stroll around Matsuyama Castle and enjoy local shopping Image](https://media-cdn.tripadvisor.com/media/attractions-splice-spp-720x480/0b/a1/c9/04.jpg)
[Town walk] Stroll around Matsuyama Castle and enjoy local shopping
A 'must see' for first time visitors to Matsuyama! As one of Japan's 12 original castles dating back to before the Edo period, Matsuyama Castle is the symbol of Matsuyama City.
From $58.44
Named Valley Canyoning
Japan's leading canyoning spot in the southwest of Shikoku This is a course where you can fully enjoy Ehime Prefecture's Ashizuri Uwakai National Park.
5.00 (1 reviews)
From $73.05
![[Town walk] Matsuyama goes "Ishiteji pilgrimage experience" Image](https://media-cdn.tripadvisor.com/media/attractions-splice-spp-720x480/0a/ca/8b/81.jpg)
[Town walk] Matsuyama goes "Ishiteji pilgrimage experience"
Recommended for those who want to experience the Shikoku Pilgrimage, which has a history of over 1200 years. This is a 90-minute round-trip course, wearing rental pilgrim costumes, from Dogo Onsen Station to Ishite-dera, the 51st Buddhist temple.
4.00 (1 reviews)
From $31.31
6 Hour Private E bike Tour on Omishima
Embark on an unforgettable adventure with our one-day E-bike tour across Omishima's southern half-circle, spanning approximately 34 kilometers.
From $271.34
Luxury tour to Iya Valley's Kazurabashi and Oboke gorge by boat
Join us on a day of discovery in one of the most remote areas of Japan, Iya Valley. Immersed in lush greenery, Iya Valley is an ideal destination for trekking and other outdoor activities.
From $446.00
Ozu Private Customizable Full Day Tour
Unleash your inner explorer in Ozu with a personalized journey. Immerse yourself in the city's rich tapestry, from bustling urban energy to tranquil hidden gems.
From $275.52
Matsuyama Resorts to Osaka Kansai Airport KIX -Departure Transfer
Book your private Departure transfer from Matsuyama Thermal Resorts to Osaka Kansai Airport (KIX) . Your driver will be waiting for you at a scheduled time and you will travel comfortably to your destination.
From $1,056.19
Matsuyama Private Customizable Full Day Tour
This private and customizable tour for Matsuyama is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace.
From $244.90
Ainan BBQ with whole foods from the sea and mountains
・愛南BBQでは、ジビエを知り尽くす猟師がおすすめする美味しい食べ方で味わうことができます。 ・BBQでは牡蠣や貝類など旬の海産物を提供することもあります。 ・日本の里山暮らし、里山文化について学ぶことができます。.
From $45.22
Audio Guided Tour in Matsuyama Castle
Experience History Through Sound: Explore the Matsuyama Castle Matsuyama Castle has long been a beloved symbol of the city for the local community.
From $6.96
Full-Day Private Shimanami-Kaido E-Bike＆ cruise Tour
Enjoy a real fishing experience with an electric bicycle guided tour departing from and arriving at Imabari, enjoying the spectacular views of the National Cycle Route Shimanami Kaido, interacting with the island's fishermen, and cruising the scenery of the Seto Inland Sea.
From $229.60
Off the beaten Japan Cruise through Noshima Islands Tides
This tour will take you on a journey to discover the deepest parts of Japan, which are unknown even to many Japanese people.
From $446.00
Crown bridge hopping by Bike
One-day course which starts and ends at 'i. i. imabari! cycle station', the cycling terminal opened in 2020 in front of JR Imabari station.
From $173.94
Guided Walking Ohenro Pilgrimage Experience in Dogo Hot Spring
Dogo Hot Spring , which is said to be the oldest hot spring in Japan, is also on the route of the pilgrimage to the 88 sacred sites of Shikoku, where many pilgrims heal the fatigue of their journey and enjoy historical and cultural sightseeing.
From $229.60
5 Hour E-bike Trekking on Omishima
Explore the serene beauty of Kamishima Island on our 'E-bike and God's Island trekking' adventure! Departing from WAKKA guest house on Omishima, this journey promises an unforgettable experience.
From $257.43
What activities can I do in Ehime Prefecture?
Ehime Prefecture, located in the Shikoku region of Japan, offers a wide range of attractions and activities for visitors. Here are some things to do in Ehime Prefecture: 1. Visit Matsuyama Castle: Explore one of Japan's twelve original castles, located in Matsuyama City. Climb to the top for panoramic views of the city and enjoy the beautiful cherry blossoms in spring. 2. Relax in Dogo Onsen: Experience one of Japan's oldest hot springs at Dogo Onsen, a historic bathhouse in Matsuyama. Take a dip in the healing waters and immerse yourself in the traditional Japanese atmosphere. 3. Explore Ozu Castle: Discover the picturesque Ozu Castle, known for its unique black exterior. The castle offers stunning views of the surrounding countryside and is especially beautiful during cherry blossom season. 4. Take a boat ride to the Oki Islands: Visit the Oki Islands, a group of four islands located in the Sea of Japan. Enjoy the pristine beaches, hike through scenic landscapes, and learn about the islands' rich history and culture. 5. Discover the Shimanami Kaido: Cycle along the Shimanami Kaido, a scenic road that connects Ehime Prefecture with Hiroshima Prefecture. Enjoy breathtaking views of the Seto Inland Sea and visit charming islands along the way. 6. Explore Uchiko Town: Step back in time in Uchiko, a well-preserved Edo-period town. Visit the Uchiko-za Theater, the Uchikoza Kabuki Museum, and explore the atmospheric streets lined with traditional houses and shops. 7. Visit the Uwajima Ushi-oni Festival: Experience the unique Uwajima Ushi-oni Festival held in Uwajima City every summer. Watch the locals parade through the streets wearing traditional costumes and witness the exciting bull-demon battle. 8. Enjoy citrus picking: Ehime Prefecture is famous for its citrus fruits, especially mikan (mandarin oranges). Visit a local farm and enjoy picking and tasting these delicious fruits during the harvest season. 9. Visit the Shikoku Karst: Explore the stunning Shikoku Karst, a highland area known for its unique limestone formations and expansive grasslands. Take a hike, enjoy the fresh air, and soak in the breathtaking views. 10. Experience the Niihama Taiko Festival: Attend the Niihama Taiko Festival, one of Japan's largest taiko drum festivals held in Niihama City. Watch impressive drum performances, traditional dances, and join in the lively atmosphere. These are just a few of the many things to do in Ehime Prefecture. Whether you're interested in history, nature, or cultural experiences, Ehime has something for everyone to enjoy.
When is the best time to travel to Ehime Prefecture?
The best time to travel to Ehime Prefecture, Japan is during the spring (March to May) and autumn (September to November) seasons. In spring, you can witness the stunning cherry blossoms in full bloom, especially at Matsuyama Castle and Dogo Onsen. The weather is mild, and the landscape is filled with vibrant colors. Autumn is another great time to visit Ehime Prefecture, as the foliage turns into beautiful shades of red, orange, and yellow. Mount Ishizuchi and the Shikoku Karst are popular spots to enjoy the autumn foliage. During these seasons, the weather is generally pleasant, with temperatures ranging from 10 to 20 degrees Celsius (50 to 68 degrees Fahrenheit). It is also less crowded compared to the peak summer season, allowing you to explore the attractions and enjoy the local culture at a more relaxed pace. However, it's important to note that Ehime Prefecture is a year-round destination, and each season has its own unique charm. Summer (June to August) can be hot and humid, but it offers opportunities for beach activities and festivals. Winter (December to February) is a great time for hot spring visits and winter sports in the mountains. Ultimately, the best time to visit Ehime Prefecture depends on your personal preferences and the activities you wish to engage in.
Travel culture you should know when traveling to Ehime Prefecture
Ehime Prefecture, located on the island of Shikoku in Japan, is a region rich in history, culture, and natural beauty. Here are some highlights of the travel culture in Ehime: 1. Matsuyama Castle: One of the most famous landmarks in Ehime, Matsuyama Castle is a must-visit for history enthusiasts. Built in the 17th century, this castle offers panoramic views of the city from its hilltop location. 2. Dogo Onsen: Dogo Onsen is one of Japan's oldest hot springs and has been a popular destination for centuries. Believed to have healing properties, this historic bathhouse attracts visitors with its beautiful architecture and serene atmosphere. It is also said to have inspired the bathhouse in Hayao Miyazaki's film ""Spirited Away."" 3. Uchiko: Uchiko is a small town known for its well-preserved traditional buildings. Walking through the streets of Uchiko is like stepping back in time, with its historic merchant houses, traditional theaters, and candle-making workshops. The Uchiko-za theater is particularly famous for its traditional kabuki performances. 4. Shimanami Kaido: The Shimanami Kaido is a scenic cycling route that connects Ehime Prefecture with Hiroshima Prefecture via a series of bridges and islands. This 70-kilometer route offers breathtaking views of the Seto Inland Sea and is a popular activity for outdoor enthusiasts. 5. Ozu Castle: Located in the city of Ozu, Ozu Castle is another impressive castle in Ehime. The castle's original wooden keep has been preserved, and visitors can explore the grounds and enjoy the surrounding cherry blossoms during the spring season. 6. Ehime Marugame International Half Marathon: Held annually in February, the Ehime Marugame International Half Marathon is one of Japan's most popular long-distance running events. Participants from around the world gather in Marugame City to compete in this scenic race. 7. Uwajima Bullfighting: Uwajima is famous for its unique style of bullfighting called ""Togyu."" Unlike Spanish bullfighting, Togyu involves two bulls fighting each other rather than humans. This traditional event takes place throughout the year and attracts both locals and tourists. 8. Local Cuisine: Ehime is known for its delicious and fresh seafood, including the famous Matsuyama clams and sea bream. Other local specialties include jakoten (deep-fried fish cake), taimeshi (sea bream rice), and iyokan (a type of citrus fruit). In addition to these attractions, Ehime Prefecture offers beautiful natural landscapes, including the Shikoku Karst plateau, the Oboke and Koboke Gorges, and the stunning coastline along the Seto Inland Sea. Whether you are interested in history, culture, outdoor activities, or simply enjoying the local cuisine, Ehime has something to offer every traveler.
Shopping list or souvenirs to buy when traveling to Ehime Prefecture
When visiting Ehime Prefecture in Japan, there are several unique and traditional items that you can consider purchasing as souvenirs or gifts. Here are some shopping lists and souvenirs you might be interested in: 1. Imabari Towels: Imabari City in Ehime is famous for its high-quality towels. Imabari towels are known for their softness, absorbency, and durability. You can find a wide range of towels including hand towels, bath towels, and face towels in various designs and colors. 2. Botchan Dango: Botchan Dango is a traditional sweet treat from Matsuyama City, the capital of Ehime Prefecture. It consists of three skewered rice dumplings in different flavors - red bean paste, white miso, and green tea. It's a popular snack and a great souvenir option. 3. Yuzu Products: Ehime is known for its yuzu fruit, a citrus fruit with a unique fragrance. You can find a variety of yuzu products such as yuzu juice, yuzu marmalade, yuzu-flavored snacks, and yuzu-infused cosmetics. These make for great culinary souvenirs or beauty products. 4. Uchiwa Fans: Uchiwa fans are traditional Japanese fans made of bamboo and paper. In Matsuyama City, you can find beautifully handcrafted uchiwa fans with intricate designs. They are not only functional but also serve as decorative items. 5. Dogo Onsen Goods: Dogo Onsen is one of the oldest hot springs in Japan and a popular tourist attraction in Matsuyama City. You can find various souvenirs related to Dogo Onsen, including bath salts, skincare products, and local crafts inspired by the hot spring's iconic bathhouse. 6. Local Sake: Ehime Prefecture is known for its sake production, and there are several breweries in the region. Consider purchasing a bottle or two of local sake as a souvenir. Some popular brands include Nihon Sakari and Saiya Brewery. 7. Handmade Pottery: Ehime has a rich pottery tradition, and you can find beautiful handmade pottery items such as tea sets, plates, bowls, and vases. The town of Toon is particularly famous for its pottery, so make sure to explore the local shops and studios. Remember to check the customs regulations of your home country regarding bringing food and alcohol products before purchasing any items. Enjoy your shopping experience in Ehime Prefecture!
Ehime Prefecture travel review
Ehime Prefecture: A Hidden Gem in Japan Nestled in the southwestern part of Japan's main island of Honshu, Ehime Prefecture is a hidden gem waiting to be discovered by travelers seeking an authentic Japanese experience. With its stunning natural landscapes, rich cultural heritage, and warm hospitality, Ehime offers a unique and unforgettable journey for those who venture off the beaten path. One of the highlights of Ehime is Matsuyama, the prefectural capital, which boasts a fascinating blend of old and new. The city is dominated by Matsuyama Castle, one of Japan's twelve original castles, perched atop a hill overlooking the city. Visitors can take a leisurely stroll through the castle grounds, marvel at the beautiful architecture, and enjoy panoramic views of the surrounding area. Another must-visit attraction in Matsuyama is Dogo Onsen, one of the oldest hot springs in Japan. This historic bathhouse, said to have inspired the famous animated film ""Spirited Away,"" offers a unique bathing experience that transports visitors back in time. The beautifully preserved wooden building, with its intricate details and traditional decor, is a testament to the region's rich cultural heritage. For nature enthusiasts, Ehime offers a wealth of outdoor activities. The Shimanami Kaido is a scenic cycling route that connects the islands of Shikoku and Honshu. Cycling enthusiasts can enjoy breathtaking views of the Seto Inland Sea and its numerous islands, as they pedal along the well-maintained dedicated cycling paths. The route also offers opportunities to explore quaint fishing villages, sample local cuisine, and visit art installations along the way. Ehime is also home to the stunning Ozu Castle, known for its picturesque location along the Hijikawa River. This well-preserved castle, surrounded by cherry blossoms in spring and vibrant foliage in autumn, is a photographer's dream. Visitors can explore the castle grounds, learn about its history, and enjoy the peaceful atmosphere of the surrounding gardens. Food lovers will be delighted by Ehime's culinary offerings. The region is famous for its citrus fruits, particularly mikan (mandarin oranges) and yuzu. Visitors can indulge in a variety of citrus-infused dishes, from refreshing juices and desserts to savory dishes like yuzu-flavored ramen. Ehime is also known for its seafood, with fresh catches from the Seto Inland Sea gracing the tables of local restaurants. In addition to its natural and cultural attractions, Ehime is also known for its warm and welcoming people. The locals take pride in their traditions and are eager to share their customs and way of life with visitors. Whether it's participating in a tea ceremony, trying on a kimono, or learning traditional crafts, travelers can immerse themselves in the local culture and create lasting memories. Ehime Prefecture may not be as well-known as some of Japan's more popular destinations, but that's precisely what makes it so special. Its unspoiled landscapes, rich history, and warm hospitality offer a truly authentic Japanese experience. So, if you're looking to discover a hidden gem off the beaten path, Ehime should be at the top of your travel list.